The recent guest lecture on social media has got me thinking about the effects social media has on advertising and the long term effects it might have on advertising.
I believe (as Scott Stratten does) that advertising has no place in an ideal society. Because when it comes down to the bottom line, advertising is always biased. No company is going to point out its limitations because that is bad for business. But with the emergence of social media, it is now possible to get first hand experience of other people without actually experiencing it yourself.
Realistically speaking, I don't think advertising will be completely abolished in the near future if at all. But with the increasing abundance of "pull" media, I think "push" media is losing a lot of its points for existing and I would like to see more companies breaking out of their norm and try different approaches to marketing.
Please feel free to comment about your view on this subject.
Hi Josh,
ReplyDeleteNice post!! Have you checked with the consumers whether they really want any slice of advertising on the social networks? – Considering the fact that advertisers are now utilizing every little pixel on the web for advertising….Lets check out the consumer sentiments regarding Social media advertising…
http://www.shodh.biz/how-welcome-is-the-social-media-advertising/